According to the blog post on Market Response, the Dutch are turning the Netherlands into the color orange. Even though, the color orange has nothing to do with the national flag of the Netherlands.
"The Netherlands is under the spell of the approaching European Football Championship. The streets turn orange, the supermarkets are stunting with orange bangs and the requests for participation for European Championship groups are flying around your ears. Daughter company 4orange links the results of our Dutch lions during the European Football Championship with an introduction to data services in a special way." MarketResponse.nl
It is no surprise. The rest of the world is confused. Why are the Dutch football fans wearing the color orange? After all, the colors of the national flag are not orange. They are red, white and blue.